But I am going to concentrate on Facebook. There is plenty out there from social media influencers and fanatics about the recent developments that Facebook has implemented when it comes to its latest change in its algorithms which has had a marked affect on how a business page post is seen in front of fans. There is a huge decrease in visibility. And for many business page owners, particularly those who use Facebook as a main avenue for marketing, this is a huge blow. From various forums, closed groups and blog posts that I have seen this has whipped up a bit of an anti-Facebook frenzy... with people citing that Facebook is not playing and that as a free service it should remain free and that small business owners will not pay to promote their business.
I have included a couple of links that are worth reading and listening to so that you can make your own minds up about Facebook but for what it is worth, it is what it is and business pages owners will have to adjust to the fact that if you want your business in front of a fan or a non business user you will have to pay for it.
What do you think of the recent Facebook developments? Have you seen decreased visibility on your business page? Will you boosting some of your posts?