Here are a few other reasons to consider branded work wear:
- It's a walking advert – looking respectable with your business logo and details makes it easier to connect with people who are out and about.
- You will stand out and be remembered for looking smart vs those who don't give a thought to their work appearance.
- Consistency across your business is motivating - especially when your branding / logo resonates across your business – stationery, vehicles, website, social media etc.
- Businesses that wear their brand on their sleeve so to speak give the impression that they care and more trustworthy.
Having recently worked with Jace Peacock-Reid of Innate Form Photographic & Design, www.facebook.com/innateform for my own new logo, I was keen to get his thoughts on branded worked wear.
- 90% of all information that enters the brain is practically non-verbal.
- 93% of all human communication is non verbal.
With these two statistics alone we can see how important it is to include visual aids to reinforce your business marketing.
I'm sure you have been in a shop, or somewhere that you needed specific assistance with a product or service. The company logo worn by staff members immediately enables you to determine who works in the shop and who is a customer. This is an example of non-communicated information, achieved by carefully designed corporate colours and/or logos worn by the staff.
Our brains are continuously scanning for information and most of the time we are not even aware of this process, so its important to have your company logo designed with such elements as colour, size, detail, overall impression and positioning on the garment.
It is important to ask others for their opinions on your proposed logo to see if it gives the impression you want. Something as subtle as a colour shading could make a huge difference to your customers.
Businesses, if you are looking to improve the professional look of your business in front of customers with branded work wear you need to be chatting with Julia Corlett of Mother Goose Embroidery. Mother Goose Embroidery are able to supply and personalise a whole range of work wear to help your business stand out. Please visit their website www.mothergooseembroidery.com or their Facebook page at https://www.facebook.com/mothergooseembroidery/ or email them directly at firstname.lastname@example.org